Strawberry preparation

Strawberry preparation is a food ingredient made from strawberries, often combined with other ingredients such as sugar, water, and fruit juice concentrate. It is used to impart strawberry flavour and colour to a wide range of food products. The preparation can range from a simple fruit puree to a more complex mixture with added stabilisers or preservatives.

Manufacturers add strawberry preparation to foods to provide a natural strawberry taste and appearance. It is commonly found in dairy products like yogurts and ice creams, as well as in baked goods, confectionery, and beverages. Its versatility allows it to be used as a flavouring agent, a source of colour, and to add texture.

Strawberry preparation is not typically considered a food additive requiring an E-number unless specific additives are included in its formulation. If additives are present, they must be authorised on the Register of Food Additive Authorisations for use in the UK. At typical consumption levels, these preparations are generally considered safe as part of a balanced diet. Evidence does not suggest significant health concerns from the consumption of strawberry preparations themselves.