Strawberry puree

Strawberry puree is made from whole strawberries that have been processed to create a smooth, liquid or semi-liquid consistency. It captures the natural flavour, colour, and nutrients of the fruit. It is typically produced by washing, destemming, and then pureeing the strawberries, sometimes with the addition of a small amount of water or citric acid to preserve quality.

Manufacturers use strawberry puree to impart a natural strawberry flavour and colour to a wide range of products. It adds fruitiness and texture to items like yogurts, smoothies, desserts, baked goods, and confectionery. As a fruit-based ingredient, it contributes to the perception of a healthier product.

Strawberry puree is a food ingredient, not a food additive, and therefore does not have an E-number or require authorisation on the Register of Food Additive Authorisations. It contains naturally occurring sugars, vitamins, and fibre. The NHS Eatwell Guide recommends consuming fruit and vegetables as part of a balanced diet. There are no specific regulatory concerns or widespread controversies associated with the consumption of strawberry puree at typical levels found in food.