Bilberry

Bilberry, also known as European blueberry, is a small, dark blue fruit native to Northern Europe. It grows on a deciduous shrub and is typically harvested in the summer months. Bilberries are closely related to the North American blueberry.

Bilberries are used to add a natural fruit flavour and colour to a variety of food products. They are often found in confectionery, jams, desserts, and baked goods, providing a sweet and slightly tart taste.

Bilberry is a fruit and not a food additive, so it does not have an E-number or require authorisation on the Register of Food Additive Authorisations. Berries, including bilberries, are a source of fibre and antioxidants. The NHS Eatwell Guide recommends consuming fruit and vegetables as part of a healthy diet. Evidence on specific health benefits from bilberry consumption is mixed and often based on anthocyanin content, the compounds responsible for its colour.