Ingredient

Fruit purée

Source
Not animal-derived
Allergen
No
Role in food
Fruit purée is added to foods to provide natural fruit flavour, colour, and sweetness. …

What is Fruit purée?

Fruit purée is made by processing whole fruit into a smooth, thick liquid or paste. It retains the natural flavour, colour, and nutrients of the fruit, often with some fibre content. The process typically involves washing, peeling (if necessary), de-seeding, and then blending or milling the fruit.

Is Fruit purée vegan?

Fruit purée is not animal-derived. Products that contain it can still include other animal-derived ingredients, so check the full ingredient list.

Is Fruit purée gluten-free?

Gluten is not naturally present in fruit.

Is Fruit purée a major allergen?

Fruit purée is not one of the 14 major allergens that UK law requires to be emphasised on food labels.

What is Fruit purée used for?

Fruit purée is added to foods to provide natural fruit flavour, colour, and sweetness.

Is Fruit purée safe?

Fruit purée is not classified as a food additive and does not have an E-number.

Why it's used

Fruit purée is added to foods to provide natural fruit flavour, colour, and sweetness. It can also act as a thickener or texturiser, contributing to a smoother mouthfeel. Manufacturers use it in a wide range of products including yogurts, desserts, juices, smoothies, baked goods, and confectionery.

Health notes

Fruit purée is not classified as a food additive and does not have an E-number. It is considered a whole food ingredient. The health implications are generally those associated with consuming fruit, such as providing vitamins and fibre. However, fruit purées can be concentrated sources of natural sugars, and the NHS advises limiting intake of free sugars, which should not exceed 5% of total dietary energy.

Allergen info

Fruit purée is not one of the 14 major allergens that UK law requires to be emphasised on food labels. Gluten is not naturally present in fruit.

Foods that contain Fruit purée

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Auto-generated content. This description was generated automatically and is pending editorial review. Inaccuracies are possible. Found a mistake? Contact us.

Last updated: 17 October 2026

Note: This site presents label data from Open Food Facts for general information. It is not medical advice. Check the package label; formulations change.